Sometime during the late 70's, WBNS did an advertising promotion using Dick Zipf's popular phrase YEH BOY!
I remember billboards with the phrase papered all over town. In the back of my mind, I thought it was also used in the print media. However a scan through the periodicals of the time reveal no printings of it except for a car dealer who was cross promoting with the station.
Below is some of the copy from an advertisement in the Citizen Journal from April of 1978.