Monday, February 22, 2010
That's the Stupidest Thing I Ever Heard!
It was the late 70's or early 80's when I first heard Bruce Williams. I believe it was on WLW. Bruce, Sally Jesse Raphael and Dr. Bernard Metzler were the talkers on the old Talknet radio network.
As radio began to cut back on local talent, these talkers, based out of NYC were syndicated across the nation. You could virtually drive anywhere and hear these voices.
Bruce specialized in financial things. People would call about buying cars, having wills prepared, investing in businesses and Bruce's all time favorite, buying time shares. The key to calling Bruce was never, ever ask if buying a time share was a good idea. I don't know how many times someone would call about buying a timeshare only to have Bruce tell them that it was the stupidest thing he had ever heard.
Bruce was salty. Bruce would flirt or or be condescending with the ladies. Bruce was interesting to listen to.
Bruce was a business man, mayor of a small New Jersey town and once survived a small plane crash (he was a pilot).
Several years ago, an article was written about Bruce's show. The author likened listening to Bruce's show was like being a child listening around the corner as your father gave his wrath to one of your brothers or sisters. Yes, you enjoyed hearing them get it, but you were just as glad it wasn't you.
Bruce announced today that he was hanging up his headphones and ending his shoe in early March.