Sometime during the late 70's, WBNS did an advertising promotion using Dick Zipf's popular phrase YEH BOY!I remember billboards with the phrase papered all over town. In the back of my mind, I thought it was also used in the print media. However a scan through the periodicals of the time reveal no printings of it except for a car dealer who was cross promoting with the station.
Below is some of the copy from an advertisement in the Citizen Journal from April of 1978.
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